Marketing management MMP 2 Essay Example | Topics and Well Written Essays - 2000 words

Marketing management MMP 2 - Essay ExampleThe communicate gross sales of the company for the year 2008 is followed by the objectives for the year and marketing strategy, the means to achieve the projected sales and bottom line numbers. prank Carpets Inc is a 15-year-old company specializing in the carpet cleaning and is among the top four-spot carpet-cleaning companies based in California. The company decides to get proactive in handling the growing competition in the field especially from the large players in the janitorial services who have a pan American bearing and a few multi nationals who are planning to venture into the market in a big way.Magic Carpet believes that it is high time it consolidates is commercial enterprise, capitalizes on its strengths and makes a few smart moves to increase market character and wallet share. The entire approach of Magic Carpet is built around establishing the brand, building loyalty, making differential pricing strategies, acquiring cle an markets, building new channels of business, nurturing business partners and coming out with modern service offerings to build value to its services.The action plans are worked out in accordance to the 4P framework Product, Pricing, lead and Promotion. (Kotler Philip, 2004, Marketing Management) The 4Ps are applied across two broad market segments existing markets and new markets. The following are the major action plans made to achieve the business objectives of 08For Magic Carpets, the elaborate business plans made for 2008 necessitated elaborate controls. With different process owners involved at various stages of execution of the action plans, on that point was a definite need to build adequate checks and balances at every stage of the plans to ensure winning completion to derive the necessary go forths.It is not important for Magic Carpets to achieve the results only. The means by which the result is achieved is equally important. Hence, process adherence is of paramou nt importance to successful