Organisational Structure And Product Analysis Of Theme Park

Organisational Structure And Product Analysis Of Theme putting greenThe philosophy of commercializeing needs to be owned by all(prenominal) toldone from at bottom the system. Marketing focuses on the satisf meet of customer needs, Marketing is non b atomic number 18ly much broader than selling, it is not a specialized activeness at every It encompasses the entire commerce wants and requirements. Future needs beat to be direct and anticipated. The merchandise concept is a philosophy. It makes the customer, and the satisfaction of his or her needs, the focal window pane of all business activities. It is driven by senior managers, passionate about delighting their customers.Marketing is not only much broader than selling, it is not a specialized activity at all It encompasses the entire business. It is the whole business seen from the point of debate of the last-place result, that is, from the customers point of view. Concern and responsibility for merchandising mold iness whence permeate all areas of the enterprise.This customer focused philosophy is known as the marketing concept. The marketing concept is a philosophy, not a establishment of marketing or an fundamental lawal grammatical construction. It is founded on the belief that remunerative gross gross revenue and satisfactory returns on investment even out up only be achieved by identifying, anticipating and satisfying customer needs and desires.INTRODUCTION OF Q1 befuddled universe of TambunTheme place in MalaysiaThe latest attraction from Sunway City Ipoh in Tambun, the confused World is a new weewee piece set in Perak set to provide you a fun-filled adventure for friends and family Nestled among lush greenery and limestone hills, the Lost World has a host of exciting activities to keep you coming lavatory for more(prenominal).Question 1Your roleYou are required to select a motive park of your choice. You are required to determine their organizational structure, prod ucts, markets, and competitors. accessAs part of your research, you will need to define the structure of the prerogative and the product that is being offered to the consumer.ContentYou are required to analyzeTheir market strengthTheir district of inbred expansionBrand positioning and marketability of their pockSuggest steps to improve their sales and profitsSuggest how they tail assembly take their business to a global scaleSummary think your research by summarizing all the above and provide a final solution on how the field park may thrive in a completion market place.All cost for the event and portfolio must be self funding. Olympia College will not be amenable for any cost or any unforeseen circumstances occurred during this event. settlement Q1As part of our assignment, I subscribe to chose the Lost World of Tambun guinea pig park as my choice for doing my assignment. From my own research, there is five chief(prenominal) elements which make up this world of adventures which is as stated in the structure belowJungle Wave BayCLIFF RACERtiger valley water supply parkHot Springs SpaFIVE ELEMENTSWater ParkAn exquisitely beautiful Waterfall Beach Garden lift up water rides in the theme park for everyone at the water park and where the water beach garden were the biggest wave pool in Malaysia where the waves could yawl up to 3 feet high. At there, you could find a absolutely everlasting(a) landscaped beach which surrounded by 20 feet twin waterfalls with deuce rivers flowing into the pool. There is also a musical body washout as a refreshment before to the caption of Sandy Bay.Explorabay, a kids only zone which is specially designed for kids while Cliff race car are intend for a adult and youth. And of course, the longest inflatable tubing ride in Malaysia, Tube Raiders which is the family favourite giant slides while essay River is more on wind offing water ride.Cliff Racer brush through and through the jungle canopy in an old mine pushcar t aft(prenominal) a drop from dizzying heights conscionable analogous in the old Wild Wild West movies The park is perfect for those family escapades. Be sure to bring spare clothes for a change after a whole days fun on the numerous water slides and water games. The park also plays host to a few tigers and albino tiger cubs and visitors can witness the tiger feeding quantifys amid 11.30am to 5pm every day. The park is open everyday except Tuesdays (school/public holidays excluded) from 11am 6pm. One can have a cocktail at the Rum Jungle Bar between 6pm 9pm every night. Entrance tickets start at about RM25 per adult and RM 19 per child (children under 90cm invites free seize). The park also offers special food, entrance and rides packages. Lost World Hot Springs SpaAs the latest extension for the visitors to enjoy the inimitable feel of the sweltering spring, the water in the hot spring come from a natural source, and this is a sanctuary for the visitors to relax and enj oy and to experience hygienic and rejuvenating hot water. Besides, there are some(prenominal) other elements which are catered for the visitors presenting the ultimate relaxation experienceTiger valeThere are feeding tigers show and their handles at play in the tiger valley. You can learn abit about how the tigers are cared through the valleys educational program where you will be able to get close and personalized with one of these exquisite tigers.Lost World fondle ZooVisitors can take a walk on the wild side and The Petting Zoo allows the public to touch, feel, feed and play with the animals giving those looking for a more personal encounter, a closer perspective.BodyMarket intensity levelSo many words packed into one, the Lost World of Tambun, where providing an action packed with exciting adventures with the most sensational rides and glamour in Ipoh, Malaysia. A 60 million Ringgit theme park which placed in this historical town of Ipoh, in the middle of the North South corridor in Perak and is set in the inborn landscapes of Ipoh, surrounded by exquisitely breath winning limestone features.The Lost World of Tambun has its own market strength just wish well the other theme park as puff up. As my research all over these theme park, The Lost World of Tambun is the best theme parks if compared to all the competitors around indoors the northern region in Ipoh spokesperson like Bukit Merah. They has providing a variety services which provides leisure, relaxation, enjoyment as well as entertainment. Moreover, the price are quite reasonable for the services they are providing.As another market strength, Lost world of Tambun is the only theme park with natural hot spring and the water come from natural source and the thermic water in the pool are not recycled. Furthermore, they got a formation of the stand alone rock formation 10 storey building within the theme park. Based on the 4Ps, place, people, forwarding and products, Lost World of Tambun h ad provides all these 4Ps if compared to other competitors as their market strength. emerge800 parking spaces providedGood transportationNatural pleasant landscape battalionGood servicesCaring from staffsFriendliness from staffsPromotionInvite outside(a) performance during parties beach party bear on online through hot websites facebook, etcPromote through travel and tour agencies for packagesProductWater Park pleasure ParkLost World Hot Springs SpaTiger ValleyLost World Petting ZooZone of ExpansionFor your data, Lost World are exposed to the personality. Therefore, it has ample of natural resources around and within the park. As for the future expansion, they should take this advantage to make more for its zone of natural expansion usage from the natural sources. Currently, they are building a hotel of themselves which are rated as 4 5 star grades visitors like hostile visitors do not need to look for other accommodations and can just stay inside the Lost World of Tambuns Ho tel which are surrounded by natural source. Besides, they are also upgrading the hot spring spa section. As their future expansion, it could build up a monorail system for the overall approachability within the theme park itself visitors are able to travel from the theme park back to the hotel after explorer.Moreover, wide natural resources in their theme park which enable them to have their own cave which creates jungle bring in and cave exploring experience for customers. They should expand more on dry rides in did of only focus in wet rides as there is already a lot of wet rides. This will enable the visitors to have more choices during their explorer and will not feel boring.Brand positioning and marketability of their bladeA great theme park which have its own nature and gave us a refreshing feeling when you are living in a hectic lifestyle a way to expose yourself to the nature. Besides, it is a time for every member in a family to spend their time together and have fun in Lost World of Tambun. This is a way for family bonding to happen. Moreover, we can spend our time with our friends during holiday at there for entertainment and leisure. And of course, it is a good place for a pair to have a great day.What are they famous for? Their natural resources and it located in a historical place in Ipoh with natural thermal water sources. They are also considered as under the umbrella of Sunway Groups which chair them to success because Sunway group had prove themselves in Sunway Lagoon.Steps to improve their sales and profitIn order to improve their sales and profit, they should depend on the economy scale which is reduce their cost in order to get more people. Besides, its also depends on how they generate their profit through the living products. They can also provide more new family packages and teenage packages. some other step to improve their sales and profit is to extend business minute of arc for dry parks and more events should be organize ex ample like beach party. International performances should be invite example like first-rate junior, wonder girls and big bang in order to attract more visitors. And of course, special rates for senior citizen should be apply and toys should be presumptuousness to kids to show that the management is caring enough even to every hit matter.How they can take their business to a global scale tense their business to global scale, they can deal with the travel and tour regencies for packages and brings the tourism to Lost World of Tambun and let them recognize it and bring back this information back to the demesne. Moreover, they can have a deal with a outlandish ambassador to promote their theme park in their own outlandish and to attract foreign investment example like an big organization and this will lead them to develop another branch in their country by the help in modal from the organization targeting hot brave country like india. Besides, it should have a deal with large org anization to have a big retreat ( international conference ). And of course, the woolly world management should also advertise their theme park through hot websites example like facebook.com, youtube.com, twitter.com and etcConclusionIn any business success, marketing always plays a key part. You have to make a good relationship with your customers. You need to work out how you will overstep and win new customers and make sure that they will be dexterous and remain satisfied of the services you are providing them. You need to always fall over and keep on improving everything you do to stay ahead of the competition.Although marketing plays an important role, it will not guarantee sales unless by doing it with a laid out plan. A well-researched and logical plan is important to have a better chance of building a long-term profitable relationships. A marketing plan will serve as a reference or your basis to execute a marketing strategy. By laying out plans, it will set out a lead o bjectives and explains how you will achieve them. You can define your business well if you have a written document that details the necessary actions to achieve your marketing goals. A marketing plan is considered a part of an over all business plan.