Decision Making Process for University Choice

Decision Making form for University ChoiceIn this re inquisition disciple behaviour has played an all- classic(prenominal) role in defining their selection ab let out their university and claims. Before orgasm to Australia they submit to think about the reputation of the university. Sometimes they describe approximately chouseledge from internet, brokers, and educational portals etc.The get hold decision border is the decision-making process used by con trade uni wholenessrs regarding market transactions before, during, and after the purchase of a good or service. It squirt be seen as a fussy form of a cost-benefit analysis in the presence of multiple alternatives. hire Recognition Problem AwargonnessAt this stage, the buyer recognizes a puzzle or withdraw or responds to a marketing stimulus. It occurs when a consumer discovers an unmet need that must be fulfilled.Kotler and Keller (2011) senior highlight the importance of understanding consumer purchasing beh aviour and the dashs how the customers choose their products and work fuck be extremely essential for manufacturers as well as service providers as this provides them with competitive emolument over its competitors in several aspects. For example, they may use the knowledge obtained finished break downing the consumer buying behaviour to set their strategies towards offering the right products and services to the right audience of customers reflecting their needs and wants effectively.Information searchThe knowledge search stage is the nigh step that the customers may take after they conduct recognized the problem or need in order to commence out what they emotional state is the stovepipe solution. This is the buyers effort at searching the cozy and external business environments to identify and observe sources of information related to the central buying decision. The field of information has come a long way in the last forty years, and has enabled easier and faster information disco very. Consumers goat desire on print, visual, and/or voice media for getting information.A customer can obtain from several sourcesPersonal sources Family, Friends, Neighbours, etc.Commercial Sources Advertising Salespeople Retailers Dealers pugilism Point-of-sale Display.Public sources Newspapers, Radio, Television, Consumer Organisations.Experiential sources Handling, Examining, Using the product.Evaluation of AlternativesAn strategic causal factor of the extent of rating is whether the customer feels involved in the product. By meshing, we typify the leg of perceived relevance and personal importance that accompanies the choice. Where a purchase is highly involving, the customer is managely to carry out extensive evaluation.High-involvement purchases take those involving high expenditure or personal risk for example buying a house, a car or making investments.Low involvement purchases (e.g. buying a soft drink, choosing some breakfast cereals in the supermarket) create very simple evaluation processes.The answer lies in the kind of information that the marketing team needs to provide customers in different buying situations. In high-involvement decisions, the marketer needs to provide a good write out of information about the positive consequences of buying. The sales force may need to stress the crucial attributes of the product, the advantages compared with the competition and maybe even encourage struggle or sampling of the product in the hope of securing the sale.PurchaseThis is the ordinal stage, where the purchase takes shopping mall. According to Kotler, Keller, Koshy and Jha (2009), the final purchase decision can be disrupted by two factors negative feedback from early(a) customers and the aim of need to comply or accept the feedback. For example, after going by the to a higher(prenominal) place three stages, a customer chooses to buy a Nikon DSLR camera. However, because his good friend, who is similarly a photographer, gives him negative feedback, he get out then be abut to change his preference. Secondly, the decision may be disrupted due to unexpected situations such as a sudden line of work loss or the closing of a retail store.Post-Purchase Evaluation-Cognitive DissonanceThe final stage is the post-purchase evaluation of the decision. It is common for customers to experience concerns after making a purchase decision. This arises from a concept that is known as cognitive dissonance. The customer, having bought a product, may feel that an alternative would form been preferable. In these circumstances that customer will non repurchase immediately, but is likely to switch brands next time.To manage the post-purchase stage, it is the origin of the marketing team to persuade the potential customer that the product will satisfy his or her needs. Then after having made a purchase, the customer should be encouraged that he or she has made the right decision.To take chances info rmation about our research, I have conducted two methods to realise information. uncreated DataSecondary DataPrimary DataOn tertiary February 2017, an instant survey was carried out among 15 English of Academic affair (EAP), three learners were female and twelve students were male. The purpose of the survey was to discover the heap of the students on a number of matters of personal concern.Secondary DataTo collect secondary information, I have relied on Internet, articles, and web sites. Secondary data basically supported our secondary data analysis. Since, our overall findings are wholly resulted from our primary data, secondary data have hardly impact on it.The survey was conducted by means of a questionnaire presumption to the students to complete. There were quadruple different types of category. The categories are- Needs, Information Search, Evaluation of alternatives/personal reasons, Post-Purchase Evaluation. Under these categories there were 39 questions. The inaug ural category covered Needs in these section students had showed their willingness to theater of operations in Australia. maximum number of students have chosen Australia to obtain higher degree is very important, which is 13 students, and however 2 students choose it is important. The next question was actualize international experience in their area of sketch among 15 students 15 students state its vary important and important to get a degree from Australia which will help them to boost up their career. rough 60% students think that to gain residence ship and citizenship is very important and important. Rest of the 40% students believes that it is non important to get residence and citizenship. 15 students have come from different agriethnical to make their life personal manner give out because Australia standard of living is very high. Among these 15 students 11 students utter it is very important to get better standard life style. On the other hand, maximum number of international students has come to earn sum of money. After completion of their briny program, 100% students want to get better employment opportunity if they have to return their home country. Moreover, 12 out of 15 students tell it is very important to develop English phraseology skill in a foreign country.The next category is information search. In this section students have researched on universities before came to Australia from different source. Family and friends are the principal(prenominal) source to get information about study in foreign country. Among 15 students nearly of the students said it is very important and important trustworthy source to get exact information about university and country selection process. Advertisements on the Internet and Education portal were the most fashionable information search chosen by 9 and 8 students and they said it is important. Sometimes students relied on Agents and Education fairs to choose their universities and subjects to study in Australia. 6 and 8 out of 15 students said agents are very important and important to choose universities and subjects. Around 50% of students think that Ex-students from IIBIT is important to get information about this university. On the other hand, 6 out of 15 students said that it is not important to get help from Ex-students.On trinity category students have some personal reasons to choose this university. Initially, they were looking for the cost of program as well as scholarships. Approximately, 50% students said that it is very important to get scholarship and low cost for their program, and its important chosen by 50% students. This university gives opportunity to knuckle under tuition fees in induction that is wherefore student have chosen this university. To survive in Australia all student has to work in part-time job. Students think that if they study in IIBIT, they can regress the course easily and have part-time job opportunity. Sometimes the location o f university is very important to study in Sydney. They can access to the central easily from anywhere in Sydney. The forest of instructor and campus facility, such as library, classroom, canteen, and lab, is very important for a decent university. Maximum number of students said that these things are very important to get proper knowledge.On the forth category, EAP students have to analysis the post purchase evaluation. salute of program is higher than expected, because when students came to IIBIT they did not get actual facilities from this university. Every semester, they have to pay huge amount of money to study in this university that is why they need flexibility to pay their tuition fees. 12 students out 15, to pay tuition fees are higher than expected and as expected. On the other hand, around 11 students said that as expected they can pass the course easily at IIBIT. After evaluation, number of 10 students said that the quality of teacher is higher than expected.Australi a is one of the worlds most exciting countries. It has a good reputation in the world for its best quality education. The quality of Australia education is much better than that of other countries. Australia is one of the most pop destinations for international students among three English-speaking countries. USA and Canada is also better place to study. Students have to provide GMAT score to get admission in the best Universities is USA and Canada universities requirement is very higher than Australia. Many international students like to study in Australia for multicultural, good environment and exciting cities and so on. Australia considers its cultural diversity one of its greatest strengths. Australias standard of living is almost highest in the world. Living expenses is considerably start out in Australia.Why students IIBIT with Fed-Uni and why not any other university?We have researched on four universities namely fusion University, Central Queensland University, Deaken Uni versity and University of Western Sydney. After analysing these universities, students have decided to study at union University, IIBIT Sydney.It has seven campuses. Students can chose any cosmopolitan cities.Fed-Uni offer their programs at IIBIT in Sydney and Adelaide.Federation University at IIBIT tuition fees is very low and cheap compared to other universities.The three-term semester in one-year option enables student to finish their degree earlier.IIBIT provides small class size and give individual attention to adynamic students.The various programs offered at IIBIT in partnership with the Federation University.One of the study decisions we have to do in life is deciding where we want to go for university. Not only will be attached to it for at least three years, but it could also change in our life altogether. magic spell there are instances when we will need to transfer, it would be very dear(p) to change universities, not to mention the tedious procedure that you will have to go through.We have three more important points to know in our life they are tuition fees,Price/scholarships and at last concussion requirements. Also, the English language requirement for entering university was easier at IIBIT as the gate requirement is IELTS 6.0 (overall band score) not 6.0 for each skill of Reading, Writing, Listening Speaking. This would write the students time and money to achieve a higher English take in the IELTS exam i.e. scores would have to be higher at 6.5 so many of the students vouch a direct entry package, that is, they undertake 10 weeks of student in an Academic English course.When questioned about the agent there were many students influenced by the information about scholarships offered by IIBIT through the agent.As IIBIT are offering Federation University the university price seemed very high however, IIBIT agents offered scholarships which critically influenced the decision.Of 15 students 8 students took up the offer of scholars hip. The largest scholarship was up to $9K and 10K for a knight bachelor degree. Interestingly some students from the same countries did not know about the scholarship. Scholarships were also offered to Master degree students the savings were quite significant, and it was the most critical factor in deciding the choice of college and university.Also, in one case, the student accepted IIBIT then after submitting his paperwork he then was given an offer of a scholarship of significant value.Many students cited the fact that to gain a student visa that choosing a college with a university package was important, because, if the student applied only for a college they felt that they would not successfully assimilate a student visa therefore, choosing a college with the university (as one campus not two different campuses and companies, there was less threat to be rejected for student visa.Another factor was the reputation of the institution and how the reputation affected gaining a student visa. One student cited the example of another college-university (Torrens University) as creation new and not rating as a high level to guarantee a student visa, even it was cheaper, so the student chose a more secure choice of IIBIT.As marketing executive officers at IIBIT, we will provide many facilities to our prospective students who want to study at IIBIT. As we know that IIBIT is affiliated with Federation University, Australia. Students will get university same certificate after completion of their Bachelor or Masters degree. If they study at IIBIT, they will pass the course easily. Even they can do part-time job regularly. On the other hand, studying at first level university, such as UTS, University of Sydney, Macquarie etc. They have to focus only on study to finish the degree. For example, few universities like CQ University, they do not teach students individually because most of the students come from different countries. Sometimes they do not understand the course framework. Another reason is that English proficiency, IELTS, PTE, is the main factor to get chance into university. Maximum numbers of university require IELTS 6.5 or 7 to get admission. Only few universities, such as IIBIT- Federation University, Australia, CQ University, CSU, require 6 in IELTS to get chance in Bachelor and Masters Program. Sometimes they offer English language course for lower IELTS or PTE score students. At IIBIT we have good quality of teacher who will teach you in small class size. As we can say that IIBIT is the only university will give you proper knowledge and commission to get full-time job after completing on the main course.